Melanie Oakley, Co-Founder & Director,
Tiger Lily

With over 15 years experience in the IT Services industry, Melanie has developed, implemented and managed strategic business, marketing and research programmes for leading technology service companies, industry analysts and advisors. She has key skills in interpreting and evaluating information and delivering programmes to achieve given objectives, budgets and timescales.

Before founding Tiger Lily, Melanie helped to launch and manage the European operation of The Information Technology Services Marketing Association (ITSMA) offering research, training and consultancy to help IT companies market and sell services and solutions.

Prior to ITSMA, Melanie held the role of Strategic Marketing Programmes Manager for the Managed Services and Desktop Services portfolio for Unisys. Melanie also worked as an Industry Analyst in the European Services team at Gartner/Dataquest and holds a Higher National Diploma in Business Studies from the University of Hertfordshire.

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Gerry Davies